Consistency in content production is becoming increasingly crucial if you want your brand to stay competitive. Because in order for search engines to notice your website, you must provide more value than your competitors.
As you do that, Google will reward you with better rankings and highly targeted leads that will grow your business.
For instance:
Companies that have an active blog generate 126% more leads and 97% more inbound links. They also have 434% more indexed pages compared to businesses with no blogs.
Which explains why big brands are investing more into blogging.